The "Routan Boom"???

I don't know if anyone has seen these commercials, but Volkswagen has recently put out these commercials for their new car the Routan, and the first time I saw one I was baffled by what was said.
The promo is done by Brooke shields, and although I know it's meant to be as a joke, I thought it was kind of ridiculous. Please check this out:

http://www.youtube.com/watch?v=xDZSxFLcMVg

I know it's kind of long, but there are pieces from it that are cut out and turned into commercials so it's all pretty crucial.

So a little bit about what's going on here: Brooke Shields opens up and starts talking about the rise of childbirth which is a result of the VW Routan. She says somewhere in there how people are so in love with the Routan that they are having babies just to fill it up. And thanks to fertility drugs and reverse vasectomy's, they can have as many babies as they want in the name of german engineering! And then she goes on to say in the commercial not to have babies for the sake of german engineering, but for love instead.

I know it's all a joke, but when we were talking about gender studies/feminism today this sparked in my head. It just seems so shallow and materialistic that I didn't even know what to think about it. Are these things you can really joke about? I mean, the fight to end sexism is not over and yet VW comes out with a promo that takes serious issues (such as fertility drugs, reverse vasectomys, the rise in childbirth) and makes it, essentially into a joke. Take for example her opening claim: "US birth rates are at a 35 year high, and the reason why may shock you. Is it out of love? No. Is it for companionship? Wrong. Every day in our country, more and more people are having babies simply for german engineering. Is this the next baby boom? Yes. Join me as I tell the most important story of our time." Why does it become okay to mock childbirth for advertising purposes? I just didn't see the humor in it at all. I was more offended and confused than anything.

So, I guess the moral that Brooke Shields has to give to you in this mocumentary is : "You know, you really should only have children to bring life into the world, not to bring German Engineering into your driveway."